OPPORTUNITY

The increase in the market share of adults enjoying entertainment centers similar to Bullwinkle’s provided an opportunity for Bullwinkle’s to tap into a market they haven’t previously marketed to.

PROBLEM

Bullwinkle’s had established itself as a premium fun center for families with younger children.  In order to capture the new demographic of single 21-40 year olds,  they needed a complete revamp of their marketing content.

GOAL

Define Motion was to produce a new marketing video and marketing photos to target the new demographic of single adults aged 21-40, while still ensuring not to alienate their current demographics which included families with younger children.

STRATEGY

We helped Bullwinkle’s create a marketing content strategy to improve their marketing efforts. After a thorough discovery meeting, we began the strategy phase with consulting, market research, competitor analysis, and a detailed production plan.

STEPS:

• Discovery Meeting
• Marketing Research
• Competitor Analysis
• Production Plan
• Casting
• Logistics & Scheduling

COURSE OF ACTION:

We believed the best course of action was to produce content that focused mainly on adults 21-40 years old.  In order to not alienate their current target audience of families, we included younger families but still kept the focus on the parents rather than the children.

THE
SOLUTION

EXECUTION

With a strong strategy in hand, we were prepared to produce a new marketing video and marketing photos to target the new demographic of single adults aged 21-40 years old while ensuring not to alienate their current demographic of families with younger children.

CONTENT PRODUCED:

Produce a new marketing video

Keep the focus on adults, even when the adults are on screen with their children.

Produce new marketing photos

Provide a wide range of photos for all target audiences.

Produce new restaurant photos

Capture updated photos of the new restaurant and menu items.