About This Project

Bullwinkle’s in Wilsonville Oregon had just finished a $6 million remodel and was looking to re-brand themselves as not only a location for family and kids, but a location for adults.  There remodel included a new restaurant-bar,  bowling alley and improvements to the exterior curb appeal.

They hired us to produce a 30 second marketing video and photos showcasing their improvements, but more importantly re-branding themselves a premium destination for adults to come and enjoy great food, drinks and entertainment.

We started with pre-production were we dove into what their new target customer’s wants and how Bullwinkle’s is the best solution for there customer to get it.  The emotions we wanted the viewer to feel after viewer our marketing content was excitement and joy.  We wanted the viewer to finish the video wanting to see more.

One obstacle we needed to get over with the video was producing an edit that invited there new target customer of adults without alienating the family and kids audience.  As this was to be their main marketing video, we wanted to target both audiences.  We did this by having the key focus be on adults and even when a family is in the shot, the adults is still the primary subject.