OPPORTUNITY

Youth sports is continually growing and is  currently a $15.3 Billion industry.  With continual growth and large margin shares, Grind Athletics set to grow there membership and brand to increase franchising opportunities in the Western United States.

PROBLEM

Grind Athletics approach to training is unique and hard to convey without visiting the facilities themselves or visual displays.  Before partnering with Define Motion, their marketing content was pretty poor and didn’t accurately represent the technology in their facilities.

GOAL

Define Motion was to produce a strategy and the new marketing content to increase membership and help market to potential new franchise owners.

STRATEGY

We were put on retainer to help Grind Athletics  create digital marketing funnels to automate their marketing efforts. With multiple monthly meeting, market research, competitor analysis, and a detailed production plan, we continually help strategize and produce marketing content to increase memberships and gather new potential franchise leads.

STEPS:

• Monthly Meeting
• Marketing Research
• Competitor Analysis
• Campaign Strategy
• Logistics & Scheduling

COURSE OF ACTION:

Define Motion was to produce marketing content primarily to focus on new memberships that could then be repurposed to market to potential franchise owners.  Content would then be marketed using Facebook, Instagram and Google platforms.

THE
SOLUTION

EXECUTION

With a detailed strategy in hand, we were prepared to produce new marketing content to capture new memberships, get franchise opportunity leads and track results for continuous improvement.

CONTENT PRODUCED:

Drill Series & Marketing Video

A free drill series to capture new leads and a marketing video to promote it.

Facility Overview Videos

Multiple videos to highlight the benefits and advanced technology used at Grind Athletics.

Website Header Video

Video to be used in website header to simply show the Grind Athletic’s training circuit.