I’m so excited to share this session with you guys! Josh’s session was a blast. He has some bright plans for his future. He will be playing football for the Oregon Beavers! Here are some of my favorite images. 🙂
I’m so excited to share this session with you guys! Josh’s session was a blast. He has some bright plans for his future. He will be playing football for the Oregon Beavers! Here are some of my favorite images. 🙂
I had the best time doing Cristina’s Senior pictures. We did them at the Allison Inn in Newberg, Or and it was the best location. The color of the bushes and tress were just perfect. We had plan to go to a cool run down building next door but the moment that we got in the car to head over it started pouring. We stayed in the car for a bit waiting for the rain to go away, but it just didn’t stop so unfortunately we had to end the session a bit earlier. But it we got plenty of beautiful images! Enjoy:
I was able to do a session with the lovely Card Family. We did the session on their family’s property. It had just beautiful views and gorgeous coloring more the fall trees. Their oldest daughter was just a trooper! She did not want to take pictures but always did what we asked of her. She was so Sweet!!
Video is one of the most influential forms of communication and if used to its utmost potential can be invaluable to the marketing strategy of any company. Let’s just do some math! You’ve heard that a picture is worth a 1000 words right? Well, in one second of video, you topically have 24 frames (pictures). So with this math, 1 second of video is worth 24,000 words and 10 seconds of video is worth 240,000 words! Do these numbers truly convert? Maybe not, but the statistics behind the value of well marketed video sure is impressive.
On the other hand, just like with any form of advertising, if your video isn’t marketed correctly, it’s value starts to decrease tremendously. So let’s talk a little about the available outlets you can use to get your video seen. One of the fasted growing and most cost effective outlets for your video is online video. With in the online video realm you have a few sub outlets that we would recommend to all of our customers. The outlets are social media (Facebook & Instagram), Youtube and on your website.
One of the greatest pluses about social media is a lot of companies have given up on this outlet claiming that it doesn’t work, where in fact it does work if used correctly. Why is this a plus to you? Less competition means lower cost per lead. As a short case study, we have a client who currently spends around $10 per click with Adwords pay per click. However, with the engaging video we put together for them, they are currently spending less than $1 per click with Facebook advertising.
Social media holds a lot of key ingredients that marketers should look for when it comes to an outlet for advertising. Let’s compare social media to radio and TV advertising:
Social Media
Radio
TV Advertising
Did you know you can get views to your youtube video advertisement for a low as $0.01 a view? You also have various option on where and when you want to display your video. You can do it in search results, before a video begins or as the following video after a video ends. Just like social media, you have the ability to create highly targeted audiences of those who you think would be most likely to take actions after seeing your video.
Youtube is the second most utilized search engine after Google search, funny that they are owned by the same company. If you are looking to build brand recognition or have a great amount of knowledge in your industry that you could put into “how to” videos, Youtube would be a great place to invest some of your marketing budget.
Out of all the outlets for you video, your website is a must. There is no or little additional cost to put your video on your website so why would you tell potential customers in text what you could tell them visually with video? Studies have shown that by simply putting a video on your website or landing page, it can increase conversion by up to 80%!
Many companies will have a video for each product or service that they offer, which is the first thing that is seen when a person visits that product or service’s landing page. Let’s face it, we live in a lazy generation that doesn’t want to work for its information. Consumers are likely to look for two sources when it comes to gaining confidence in a purchase they are about to make. The first is reviews and the second is video, 36% of online consumers trust video and the information they get there.
If you currently are using email marketing or thinking about using it in the future. Video is an essential tool to getting more leads and clicks to your website from your email campaign. Having video in your email campaign can increase click-through rates by 200% to 300%! In most cases, if you have a consumers email, this means that you have already had some sort of contact with them and they were interested enough to at least give you their email address. Using video to more personally communicate with potential buyers through email can have an exponential effect on your conversion rate and ROI.
Using video in your office can help you educate your consumers about your products and services the moment they walk through your doors. Video can also be key to up sale your customers with additional products and service in a way that isn’t taken across as intimidating or pushy. The average person only retains about 10% of what they hear, but 50% of what they see.
I loved photographing the Burton Family in Klamath Falls. They all have such unique and fun personalities! We shot this session at the Y Ranch. The weather was just perfect! Every picture that was taken was filled with laughs. Such a fun Family session!
Over the past few months, we have been able to work with a great local artist Xile as we put together a music video with Mascots for a Cure as an anthem to children fighting diseases like cancer and cystic fibrosis.
(Francisca was 1 week postpartum when we filmed this!)
Like any good project, problems and issue always seem to arise and you need to be willing to work with the bounces to get the best shot. The largest scene in the video is when our young cancer survivor, Tony, is defending NFL athlete and Oregon alumni Josh Huff in his “Never Give Up” dream. We shot this scene in July and it happened to be the one day that it rained in the entire month. So what do you do when it rains? Strap a giant umbrella to your Came-Tv stabilizer and shoot in the rain!
On this shoot we used as our main camera the Sony RX10 ll, This allowed us to shoot at a consistent 120fps for the football scene as well as at 240fps for the dancer. The Came-TV 7800 was another tool in our arsenal that allowed for smooth movement shots as the athletes and artists moved around.
One of the methods we used in production that made post-production so much easier is we had the artist sing the whole song through and out loud to more easily match it up in post production. Each clip had its own layer and only needed matched up once. This allowed me to simply go through and cut clips down instead of moving clips around, which would cause me to have to match the mouth to the words with each movement.
Enjoy the Video Below!
