In the online market that we live in today, it no longer is a matter of being online but being seen online. Video is one of the best ways to make your business stand out when it comes to marketing a product, service or brand. Many of our customers don’t actually take the time to read our content, but instead look for graphics that easily explain the concept we are trying to get across. Be honest … how many of you went through and looked at the graphics before coming back to read this paragraph? Video marketing used to be an outlet only for large businesses with large marketing dollars, but with advancements in technology and effective online outlets, video marketing is now an outlet that many small business are surprised they can afford!
Why are Businesses moving towards video?
Why are businesses moving towards video? Because it works! The third party statistics that are coming out about the effectiveness of video is impressive. Whether you are using it for email marketing, website landing pages, online product sales, B2B sales or social media branding, the return that video brings to businesses is causing more and more businesses to use video as part of their advertising strategy each year. Below are just a few statistics on how video has helped business grow their brand and get more sales.
Consumers are interacting more with video than ever before
Video is one of the easiest ways for consumers to learn about a product or service and understand how the product or service can benefit them. In the matter of 15-30 seconds you can advertise what usually would take a page or more of text to explain. Not only this, consumers tend to see video as a trusted source of information so not only does video convey messages easier to the consumer, but when they see the video, they are more likely to trust it.
Source: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/